City by the Bay, San Francisco
Plan a day
SAN FRANCISCO, AT STREET LEVEL
37°46′ N   122°25′ W
DuskNightDawn

Beyond the postcardSan Francisco

A CITY OF LITTLE DISCOVERIES

Cable car mornings.
Neighborhood afternoons.

Let’s explore ↗
✳

A little fog. A lot to love.

YOUR GUIDE TO LIFE BY THE BAY

Neighborhood favorites. Unforgettable flavors.
A fresh way to see the city.

↓SCROLL FROM DUSK TO DAWN   /   01
THE CITY IS CALLING

Big icons Little discoveries

The Palace of Fine Arts rotunda and lagoon
Street signs at Haight and Ashbury

There’s a San Francisco for every kind of day.

Follow the smell of fresh coffee. Take the scenic way home. Find a neighborhood that feels like you. We’re here to help you put a great day together.

Find your kind of day ↗
FROM LANDMARKS TO LOCAL CORNERSTake the scenic way.

Palace of Fine Arts · Haight-Ashbury

A latte and a cup of black coffee on a wooden table
GOOD DAYS
START SLOW✳
ON THE MENUA taste of the city.Make room for something good. ↗
EAT, DRINK, REPEAT

Stay for one more bite

Morning coffee. A market wander. Dinner in a neighborhood you’ve been meaning to explore. Follow your appetite around the bay.

01Start at the Ferry BuildingMarket finds and waterfront moments↗02Make a morning of North BeachLeave time for coffee and a bookshop↗03Find your flavor in the MissionPair a food stop with neighborhood art↗
Cable car No. 55 on California Street in Nob Hill
LESS GUESSWORK. MORE EXPLORING.

The journey is part of the day

A little transit know-how goes a long way. Get your bearings, plan for the hills, and enjoy the city at your own pace.

More ways to get around ↗
A SAN FRANCISCO CLASSIC   /   THE CABLE CAR
LATEST FROM CITY BY THE BAY

Fresh from the city

Browse all guides
MAKE SOME PLANS

Your next “let’s go”

The Fillmore music venue in San Francisco
THE SOUND OF THE CITYFind your rhythm.The Fillmore music venue
The Golden Gate Ferry vessel Marin with the Bay Bridge behind it
A LITTLE FURTHER AFIELD

The bay is just the beginning

Trade the city streets for a ferry ride and a different view. Make Sausalito your next small escape.

Plan a bay day trip ↗
MAKE THE CITY YOUR OWN

See you out there

Let’s plan your day ↗

Explore the city